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BBC Provide More Free Advertising For Elon Musk

July 27, 2016

By Paul Homewood 


h/t Joe Public 




The BBC provide yet more free advertising space for Elon Musk:


Does Elon Musk have more money than sense? Or could it actually be more sense than money?

The chief executive of Tesla is, in a post-Steve-Jobs world, the stand-out visionary voice in Silicon Valley. There’s no question about that.

But with each product launch – or, in this case, a building launch – it seems he needs both more time and more money to realise his own ambitions.

The more he achieves, the bigger the task, and budget, seems to get.

During a typically scorching Tuesday afternoon in the Nevada desert, near Reno, Mr Musk told a group of journalists about his global manufacturing ambitions.

We had just had a tour of the new Gigafactory, Tesla’s $5bn (£3.8bn) 3,200-acre battery-manufacturing plant that has already begun production but will not be in full swing until about 2020. At that point, it will have the largest physical footprint of any building in the world.

By making battery cells here, Mr Musk hopes he will be able to innovate faster and cut out about 30% of the cost.

The factory is a tie-up with the company that already makes Tesla’s cells, Panasonic.


Nowhere does the BBC mention how many billions in subsidies have been gobbled up by the charlatan Musk. But then, that would not suit their agenda, would it? 

  1. Joe Public permalink
    July 27, 2016 10:13 pm

    And free advertising which indirectly benefits the BBC Pension Fund, as you reported here:

  2. Curious George permalink
    July 28, 2016 12:01 am

    He sure knows how to collect subsidies. But he is one of a few people coming with alternatives (if any are needed) to a California High Speed Rail, which would whisk you from Fresno to Bakersfield at an awesome speed (I hear that they have shifted the terminals again.)

    • Roy Hartwell permalink
      July 28, 2016 8:14 am

      Ha Ha….sounds a bit like our ‘HS2’ project over here. London to Birmingham in 20 minutes less than current trains…..except it WON’T be going from central London and WON’T be stopping in central Birmingham. Anyone spot the flawed logic here ?

  3. catweazle666 permalink
    July 28, 2016 12:43 am


  4. Bruce of Newcastle permalink
    July 28, 2016 12:59 am

    One of the fun results of Elon’s megagigabattery factory is it has led to something of a boom amongst the mining minnows of our Aussie stock exchange.

    Pretty much every day there’re another half dozen announcements about proposed lithium and graphite mining projects. They will of course all go down in flames when Elon does, since battery storage makes no economic sense when you subject it to standard financial analysis. Nor do mass market electric cars.

    But our mining minnows are eternal optimists…it was only a couple decades ago in a downturn that a pack of them converted themselves into adult entertainment outfits. Then when the mining business picked up they converted back.

  5. July 28, 2016 3:33 am

    Electric cars are a great concept, in North America anyway. Using David MacKay’s figures, the electricity cost for any named distance is a quarter of the gasoline cost. In the UK and Germany, naturally, that advantage disappears completely.

    • Bruce of Newcastle permalink
      July 28, 2016 6:02 am

      Not true OF. If you compare like with like, capability vs capability, you will never save enough on gasoline to pay for the high cost of the electric car. That is because batteries are large, complex and expensive. Gas tanks are just a chunk of cast plastic. Furthermore your battery will fail in about 8 years, so you have to buy another one. That is another huge cost.

      Batteries have intrinsically low energy density compared with gasoline. It’s a matter of physics and chemistry, not able to be changed.

      Even if global warming was dangerous, which it isn’t, it would be preferable to continue to use liquid fuel based cars because of the cost and range issues. For example methanol synthesised using nuclear energy (which is easy to do) would vastly outcompete an electric vehicle charged up using that same nuclear energy. It’d even be less CO2e emitting because of the comparatively high life-cycle CO2e cost of the electric car.

      Unfortunately logic and financial evaluation (eg NPV, LCA) is rarely applied by warmists.

  6. Nigel S permalink
    July 28, 2016 7:04 am

    Analysis of Tesla by Devonshire Research ‘Tesla is not a car, battery, or tech company; it is an experimental financial services company and should be regulated as such’

    They have a ‘short’ position in Tesla shares.

    Click to access Devonshire%20Research%20Group%20-%20Tesla%20Motors%20-%20TSLA%20-%20Public%20Release%20-%20Part%20II.pdf

    • July 28, 2016 8:12 am

      Financialisation (sorry for the yuk word) of industry will be shown to have been one of the great mistakes of the late 20th century. Buying a Car now is all about finance, and almost nothing about the product. It takes away consumer choice, and allows the manufacturers to give us what they want to manufacture, rather than what we want to purchase. Devonshire Research is more right than they probably realise.

      But the key thing is when finance becomes intrinsically so closely integrated into manufacturing you find that the key rules of Capitalism get reversed, protecting the individual, becomes protecting the corporate, and promoting the interests of the state. This is when it all falls apart. This is when the normal tools of Government Monterey Policy stop working. This is the point we are today.

  7. July 28, 2016 8:15 am

    Spare a thought today for all the distressed BBC presenters, the poor lambs are distraught that Hinckley C nuclear power station is going ahead, rather than wind farms connected to Tesla batteries.

    • It doesn't add up... permalink
      July 28, 2016 2:03 pm

      I’m distressed that such an expensive boondoggle has been approved. We should be getting baseload power for less than half the price.

      • July 28, 2016 3:08 pm

        When TESLA and Solar City go down in flames, as they surely must soon, the failure will rumble right through the global “green” business! I am astonished by the way the industry and investors keep pumping (whose?) money into these financial black holes!

  8. Andrew Duffin permalink
    July 28, 2016 8:42 am

    On financialisation, I expect most people here already know that Ford makes more money from selling finance than it does from selling cars. Not when I buy one, since I buy outright using saved cash, but most people don’t. They think they’re getting a good deal…

    On Tesla, I keep reading about how wonderful the famed “PowerWall” batteries are; nobody seems to have realised that they only store enough to boil a proper kettle two or three times. We’re losing the publicity war on that one.

    But the Gods of the Copybook Headings will eventually limp up to explain it again.

  9. July 28, 2016 1:51 pm

    That BBC article has OPEN comments, but Tesla fanboy zombies have swarmed all over them. Buried 50 positions down there are negative comments. The fanboys gave 67 DISLIKES to one reasonable/negative comment !

  10. July 28, 2016 2:38 pm

    Art students get mesmerised by this dream,
    That is what we experienced and realistic engineers are up against.

    There is unhealthy relationship between Elon Musk & Rory Cellan-Jones of BBCTechTent prog.
    The end of the last edition was devoted Musk. direct audio link
    You know how the BBC deliberately precedes the word fracking with controversial ? Well, play bingo with the word “extraordinary” as RCJ speaks then when the African tech expert doesn’t share the same emotion RCJ turns to the other guest and says incredulously “Well you’re not a cynic are you ?”
    He seems mesmerised when he should be asking challenging questions.

    Over on FB April 1 RCJ shared a video
    “I’m really not interested in cars – but still tempted by this…”
    The still photo looks like a Tesla Advert.

    The Gigafactory was covered on BBC radio in the early hours (maybe R5 Wake Up to Money or R4Today) , what got me was that the brought on expert was not a sceptical as I hoped ..Seeming to (wrongly) imply that Powerwall is new technology. and talking of storing electricity in your house. etc.
    ..I think Tesla spend more money of clever PR people than they do on actual research.

  11. July 28, 2016 2:40 pm

    3 weeks ago the BBC did post a story about the Tesla fatal crash investigation
    And Click Radio prog just had an item last night direct audio link

  12. August 4, 2016 4:31 pm

    Reblogged this on Climate Collections.

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