The New Electric Jaguar
By Paul Homewood
The Telegraph motoring correspondent puffs up the launch of the new Jaguar electric car, despite details still seeming to be scarce and the price not set yet.
However, Alan Tovey, the Industry Editor, explained the real reasons for Jaguar’s move into the electric car market in Sunday’s Telegraph:
JLR is preparing to unveil its first electric car in a move that will put it on course to gatecrash the motor industry’s green revolution.
The Tata-owned UK-based manufacturer is understood to be eager to enter the growing market, as well as reduce its emissions footprint to avoid punitive green taxes…..
JLR is also under pressure to cut the CO2 emissions from its cars. EU regulations say by 2020 JLR has to cut by 45pc the emissions that its fleet emits as a whole, compared with the 2007 level.
Failure to do so will result in penalties of €5 per car for the first g/km that exceeds this level, €15 for the second, €25 for the third and €95 for each subsequent g/km.
Mike Hawes, chief executive of The Society of Motor Manufacturers and Traders, described the targets as “extremely challenging, so manufacturers are investing hundreds of millions in technology to hit the targets” to avoid what he termed as “punitive” fines from the EU.
Currently electric vehicles – which fall under the “alternatively fuelled vehicles” category– make up just 3.3pc of new car sales in the UK, with 2.6m vehicles registered in 2015.
To encourage companies to invest in cleaner technology, the EU is offering leeway on the targets for companies that produce electric cars.
“The EU regulations are a massive motivator,” said Mr Fletcher, who predicts that JLR’s new car is likely to be aiming for a range of 400 to 500 miles. “It’s a stick to beat the car companies with.”
Whether Jaguar pay the fines or spend hundreds of millions developing electric cars, someone has to pay the bill, and at the end of the day that is likely to be the motorist.
The new Jag is likely to have no more influence on the bulk car market than the latest Maserati.
According to the SMMT, plug in electric cars still only account for 1.3% of new car registrations, despite generous government subsidies.
And the Office for Budget Responsibility is not expecting revenue from fuel duties to come down anytime soon, according to their fiscal outlook, published in March:
Electric cars may be the future, but I suspect not for a long while yet.