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The New Electric Jaguar

November 15, 2016

By Paul Homewood 




The Telegraph motoring correspondent puffs up the launch of the new Jaguar electric car, despite details still seeming to be scarce and the price not set yet.

However, Alan Tovey, the Industry Editor, explained the real reasons for Jaguar’s move into the electric car market in Sunday’s Telegraph:


JLR is preparing to unveil its first electric car in a move that will put it on course to gatecrash the motor industry’s green revolution.

The Tata-owned UK-based manufacturer is understood to be eager to enter the growing market, as well as reduce its emissions footprint to avoid punitive green taxes…..


JLR is also under pressure to cut the CO2 emissions from its cars. EU regulations say by 2020 JLR has to cut by 45pc the emissions that its fleet emits as a whole, compared with the  2007 level.

Failure to do so will result in penalties of €5 per car for the first g/km that exceeds this level, €15 for the second, €25 for the third and €95 for each subsequent g/km.

Mike Hawes, chief executive of The Society of Motor Manufacturers and Traders, described the targets as “extremely challenging, so manufacturers are investing hundreds of millions in technology to hit the targets” to avoid what he termed as “punitive” fines from the EU.

Currently electric vehicles –  which fall under the “alternatively fuelled vehicles” category– make up just 3.3pc of new car sales in the  UK, with 2.6m vehicles registered in 2015.

To encourage companies to invest in cleaner technology, the EU is offering leeway on the targets for companies that produce electric cars.

“The EU regulations are a massive motivator,” said Mr Fletcher, who  predicts that JLR’s new car is likely to be aiming for a range of 400 to 500 miles. “It’s a stick to beat the car companies with.”


Whether Jaguar pay the fines or spend hundreds of millions developing electric cars, someone has to pay the bill, and at the end of the day that is likely to be the motorist.


The new Jag is likely to have no more influence on the bulk car market than the latest Maserati.

According to the SMMT, plug in electric cars still only account for 1.3% of new car registrations, despite generous government subsidies.

And the Office for Budget Responsibility is not expecting revenue from fuel duties to come down anytime soon, according to their fiscal outlook, published in March:


£ billion

Outturn Forecast

2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Fuel Duties 27.2 27.5 27.6 27.8 28.2 28.7 29.3



Electric cars may be the future, but I suspect not for a long while yet. 

  1. November 15, 2016 7:13 pm

    Dear Lord that is one ugly car.

    • November 16, 2016 12:01 pm

      I’m with you. My first thought was there had been a T-bone collision. So now, when someone dents your lower doors, no one will notice.

  2. Nigel S permalink
    November 15, 2016 7:16 pm

    It’s the same the whole world over,
    It’s the poor what gets the blame,
    It’s the rich what gets the pleasure,
    Isn’t it a blooming shame?

    Something like this would be more use (that’s to say not a lot of use but more fun at least).

    • catweazle666 permalink
      November 19, 2016 9:20 pm

      Funny thing, I was looking through some of my notes from uni in the mid-1960s a few years ago. Inspired by the Rover-BRM gas turbine car that ran at Le Mans I had drawn a hybrid with a small continuous turbo-alternator using ceramic rotors using a lot of thermal regeneration to utilise the exhaust heat, charging a battery driving hub-mounted motors.

      Unfortunately, we didn’t have the ceramic turbines, we didn’t have the heavy duty solid state control gear and we didn’t have the high strength permanent magnets…

      There were sketches for a two wheel drive motorcycle too, using the same drive technology.

      Damn, I knew I should have patented it!

  3. November 15, 2016 7:27 pm

    The Jaguar MkF (Milk Float).

    • Harry Passfield permalink
      November 15, 2016 7:32 pm

      Nice one, Phillip.

  4. Gerry, England permalink
    November 15, 2016 7:44 pm

    Luckily by 2020 these regulations will no longer apply to British made cars. Hmm, now there would be a competitive advantage. That is if Donald hasn’t collapsed their house of cards by then. Probably enough time to get the temperature records corrected to wipe out the warming.

  5. November 15, 2016 7:47 pm

    Never in this foolish green fest have so many owed a big subsidy to so few. Present Jags are great, my XF does about 450 to the tankful. battery ones are near the limit of what can be achieved with a range of about one third of that. Their are very few places that you can charge the things at. The batteries drop in efficiency with charging down to about 80% after 500 recharges. Thus you will need a new battery
    every two or three years. The only people who will buy them are saintly pillocks with more money than sense who think that they will save the planet by doing so.

  6. Adam Gallon permalink
    November 15, 2016 8:45 pm

    Looks like an overweight Ford Focus.

    • November 16, 2016 12:04 pm

      Yikes. A Ford Focus is what dealer in Kingwood loans me to drive when they are working on my 2004 Ford Freestar van. That dealer is ca. 26 miles from my home by curvy roads. I am always grateful to Scott Ford for the loaner car and always grateful to return that Focus to them.

  7. AlecM permalink
    November 15, 2016 9:15 pm

    Never mind, it’ll create a whole new market for charging inns.

  8. Athelstan permalink
    November 15, 2016 10:31 pm

    EU emissions targets?

    er…………… grand illusion – EU…………………..wot dat?

    please, please, please when they [battery noddy cars] can compete with petrol engines – give us a shout until then, elon’s toy cars are a no, no.

  9. Peter Donaldson permalink
    November 15, 2016 10:49 pm

    Keep up the good work attacking the global warming propaganda, but attacks on electric vehicles smacks of luddism. It must be good to get rid of exhaust fumes especially in busy urban areas and cities with vehicle numbers ever rising, the problems of range will undoubtedly be solved, its early days yet, the internal combustion engine has developed for over a century.

    • November 15, 2016 11:01 pm

      Electric cars have a point in polluted city environments if their high price is not an issue, but bear in mind the majority of their electricity still derives from thermal power stations.

    • Athelstan permalink
      November 15, 2016 11:58 pm

      Have you any idea of the costly, very intensive industrial processes involved in just producing the battery for these monsters?

      The biggest units polluting inner city air, are the diesel locomotives of trains and trucks and buses of course then diesel car engines – it would be a great advantage to all citizens in towns if, all electric trams and trains were the transport – no doubt of it that would be a boon for all.
      The biggest problem is battery [size] and with current technology available the lithium cell cannot be made much more efficient. Hydrogen powered automobiles could be, a much better alternative.

      But of going gung ho for electric cars is just serving political itch – nothing else! For there is no benefit accrued as has been pointed out – the electricity has to be generated in the first place – no, they’re a just a green toy for big boys.

      WE are not luddites on here, we are just pragmatic – laddie.

    • Gerry, England permalink
      November 16, 2016 2:00 pm

      Yes, cars have indeed developed over the last 100 years or so except in one respect – the battery! Yes, the lead acid battery is still there as it was in the beginning despite turbos, fuel injection, wet liner blocks, ceramic coatings, etc all being introduced.

      The origin of EV in the US was because of smog in California and a sensible answer it was. Keep the pollution elsewhere and deal with it industrially. But whether they make wholesale sense is highly debatable. For a lot of people, if you do long journeys then the answer is most certainly no.

    • catweazle666 permalink
      November 19, 2016 9:10 pm

      ” its early days yet, the internal combustion engine has developed for over a century”

      But the electric car has been in development for over a century.

      In fact Peter, until the advent of the Ford Model T, it was a toss-up whether cars were going to driven by internal combustion engines or electricity.

      Overview of early electric cars (1895-1925)

      One hundred years ago electric cars were a common sight on city streets in Europe and the United States. Many of them had a range comparable to that of today’s EV’s.

      Below is an overview of early electrics and their specifications, put together from sales catalogs and books.

      Despite over a century of development, the problem with electric cars is precisely the same now as it was in 1910 – inadequate batteries.

      The first three Land Speed Records – in 1898 and 1899 – were held by electric cars too.

      So it’s not “early days” for electric cars at all.

  10. KevinK permalink
    November 16, 2016 2:21 am

    Electric cars are in our future…… And they always will be……

  11. Athelstan permalink
    November 16, 2016 7:43 am

    Hmm, yeah……………….OK! Hydrogen, before you say it – where’s all that Hydrogen going to come from and at the moment ’tis rather an elephantine poser and not least the other ‘thing’ Hydrogen is, an explosive driver.

  12. November 16, 2016 8:00 am

    “penalties of €5 per car for the first g/km that exceeds this level, €15 for the second, €25 for the third and €95 for each subsequent g/km.”

    who gets the fine money – the uk or the eu?

    • rapscallion permalink
      November 16, 2016 8:16 am

      “who gets the fine money – the uk or the eu?”
      If May gets her backside in gear the answer in neither.

      • Gerry, England permalink
        November 16, 2016 2:10 pm

        You have to have some sympathy for May since the government has no exit plan because they expected to win the referendum. Yes, some of the effort and expense of Project Fear could have been usefully employed creating one. A huge amount of blame should be leveled at Vote Leave for not bothering to have an exit plan that would provide the basis to exit the EU. UKIP are nearly as bad given they are a party with one main aim but no plan either. The sooner they just admit that the Flexcit plan exists and start following it the better but then it wasn’t conceived in the Westminster bubble.

  13. Graeme No.3 permalink
    November 16, 2016 10:00 am

    This should be filed under publicity for Jaguar. The sheer unlikelyhood of prospective buyers of Jaguars even thinking of such a vehicle boggles the mind. No, this is merely tripe for the press and those gullible enough to believe in AGW.
    If any new model “low emission” Jaguar is actually released it will involve a much smaller – and less weighty – battery with a small motor for recharging the battery (after regenerative braking). That is the only solution that engineers would consider.
    The alternative is a wimpy model which nobody wants to buy and where the emissions are ‘fiddled’ as occuring in some other conventient country, Nigeria perhaps?

    • Harry Passfield permalink
      November 16, 2016 1:35 pm

      This is the same reason that Aston Martin bought into the Aygo and rebadges it as AM. It allows them to define an across the range mpg average which satisfies EU rules on emissions and efficiency. The Aygo is £30k.

      • Athelstan permalink
        November 16, 2016 3:36 pm

        Good point, very good.

  14. Max Sawyer permalink
    November 16, 2016 10:54 am

    If they are the future, then generate their electricity as cheaply as possible – from coal-fired power stations. good article by Rupert Darwall in yesterday’s Telegraph.

  15. November 16, 2016 12:06 pm

    Put West Virginia coal miners back to work… an electric car.

  16. November 18, 2016 12:51 am

    Price tag is £60K not on road until 2018
    DM …...Autocar

    A £60K car is never green ..too much construction CO2
    If they really wanted to save CO2 they’d design cities so you can WALK everywhere.
    (public transport is not green cos of all the infrastructure cost and way it encourages people to travel)

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