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March 9, 2017

By Paul Homewood


h/t Stewgreen




I took a passing look at the BBC’s new “So I Can Breathe” series on air pollution the other day. Just the title alone suggests  this will not be an objective, factual set of programmes.

The BBC blurb shows just how comprehensive the propaganda is:



From Monday 6 March to 12 March the BBC will broadcast a special week of stories titled SoICanBreathe which looks at some of the different ways the world is seeking to reduce air pollution. Stories will run across BBC News in the UK, local TV and radio, World Service radio, World News, online and social media.

Reporting from across the UK and around the world, SoICanBreathe will discuss the causes and impacts of air pollution and will draw on ideas on how to solve this issue. It will look for evidence that these solutions are effective and report on any limitations.

Stories will be brought together online at, featuring a range of ideas on how to tackle air pollution from Chinese solar architecture to banning wood burning stoves in the Alps, a gallery of crowd-sourced selfies with solutions and a quiz.

Head of Editorial Partnerships and Special Projects, Emily Kasriel has written a blog for About The BBC introducing the series.


The series editor is Emily Kasriel, Head of Editorial Partnerships and Special Projects. Rather sinisterly, she refers on her blog to:

We know that audiences are interested to find out about solutions to problems.  Their interest has been a driver behind the Solutions-Focused Journalism initiative I’ve been running across BBC News. 

 We are used to propaganda from the BBC, but is not “Solutions-Focused Journalism” crossing the line into outright political campaigning?


Before anybody is tempted into giving her the benefit of the doubt, take a look at her Linkedin entry:




The Skoll Foundation? This is how they describe themselves:







Skoll are absolutely clear – they want to drive “transformative change”, and in doing so “disrupt the status quo”.


Wikipedia has this description of social entrepreneurship:

Social entrepreneurship is the use of the techniques by start up companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.[1] This concept may be applied to a variety of organizations with different sizes, aims, and beliefs.[2] For-profit entrepreneurs typically measure performance using business metrics like profit, revenues and increases in stock prices, but social entrepreneurs are either non-profits or blend for-profit goals with generating a positive "return to society" and therefore must use different metrics. Social entrepreneurship typically attempts to further broad social, cultural, and environmental goals often associated with the voluntary sector[3] in areas such as poverty alleviation, health care and community development.


In other words, Skoll wants to disrupt the capitalist system and replace it with a socialist model.


Now this might all be very worthy, but what is a senior BBC editor doing getting involved with such a blatantly and overtly political group.

Her Linkedin profile says she is currently a Senior Advisor to Skoll. Such a role should surely automatically bar her from any BBC work that could be could in any way be compromised, and that must certainly include this latest series.

  1. March 9, 2017 3:56 pm

    Nice catch. The £3.2B biased brainwashing corporation in action

    • Roy permalink
      March 9, 2017 4:04 pm

      How about the BBC spending a week on #soIcanturnupmyheating and why our electricity bills keep rising way above inflation. Oh no, wait… they’d only blame the ‘greedy’ energy companies and push for more money for ruinables because, of course, they’re cheaper.

  2. March 9, 2017 4:12 pm

    £3.2B… Must be the biggest budget of any political party ever, and they don’t even have to waste time getting elected!

  3. Athelstan permalink
    March 9, 2017 4:33 pm

    “our values”?? who writes that sort of gibberish tosh? “undergird” underwear more like.

    Trolls…… sounds like………………………so much like an organization funded via brussels through the arse end arteries – feeding the sock puppets and I’d be very not surprised to find Globe, UNEP, and if that twat who funds bob ward and the NYC Hungarian gimp aren’t, in some way involved.

    Wheels within wheels, the bureaucracy of the Nomenklatura in alliance with the banksters and corporate control freaks, unelected politicians laying down the law – literally and metaphorically with; agitprop, green guff and Marxism, all made for each other.

    Hurry up Donald and bring your howitzers because, the green swampies are still breeding and teeming.

    • Nigel S permalink
      March 10, 2017 9:05 am

      Yes, unassailable top trumps in BS Bingo there!

  4. Jan_Vermeer permalink
    March 9, 2017 4:33 pm

    A World of Peace and Prosperity: meaning “Send more money from the USA , Europe to Me in Africa” that’s what this whole #climatechange #globalwarming scam is all about.

    With regards to “So I Can Breath”: go back 60/70 /100 years in London. Try to breath in mid December under a High Pressure system. Good Luck with that.

  5. BLACK PEARL permalink
    March 9, 2017 4:53 pm

    Is this another example of an agenda driven individual having free access to a national broadcasting service to stealthily push their beliefs to steer public perception.
    I think the BBC could do with a good dusting of agent Orange to clear the greenery and expose the pathways the infiltrators are using.

  6. Harry Passfield permalink
    March 9, 2017 5:05 pm

    Gonna ban wood-burning stoves in the Alps? That’ll work. What about wood-burning stoves in the third World? Ah. Can’t be banned. They’re sustainable (or some such gibberish that justifies their use).

    I was always advised that the longer a person’s ‘job title’, the more useless their position. And the BBC has a monopoly on long job titles.

  7. Bloke down the pub permalink
    March 9, 2017 5:37 pm

    Just the title alone suggests this will not be an objective, factual set of programmes.

    I would’ve thought that it being by the BBC would tell you that.

  8. Curious George permalink
    March 9, 2017 7:09 pm

    A nice set of core values of Skoll Foundation. They have one thing in common – the progress in them is difficult to measure.

    How do you measure Leverage?
    How do you measure Respect?
    How do you measure Responsibility?
    How do you measure Tough-Minded Optimism?
    How do you measure Innovation?

    How do you know if you are moving forward or backward?

    • Mike Jackson permalink
      March 9, 2017 7:25 pm

      “When I use a word,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean—neither more nor less.”

      “The question is,” said Alice, “whether you can make words mean so many different things.”

      “The question is,” said Humpty Dumpty, “which is to be master—that’s all.”

  9. March 9, 2017 7:48 pm

    The so-called BBC’s “SoICanBreath” weeklong propaganda campaign has even featured on ‘Farming Today’. How low can the so-called BBC go?

  10. March 9, 2017 8:06 pm

    Even more bias from the so-called BBC with respect to Scott Pruitt:

  11. FrankSW permalink
    March 9, 2017 9:39 pm

    The games up, CO2 is so yesterday with Trump in the white house and as Harribin, Skoll and their ilk knows the CO2 lie cannot last forever so the locusts are moving to pastures anew. It wasn’t to be ocean acidification, or species extinction but just something else in the atmosphere, how convenient, same atmosphere, same solutions, and it just makes it so easy to pull out their editorial and just search and replace CO2 with a new particulate demon.

    Life will continue as normal. Unless we control these pollutants billions will die, the earth will become almost inhabitable and we only have 100 months to take action before it’s too late. There will be more floods, droughts and millions of pollution refugees.

  12. john cooknell permalink
    March 9, 2017 10:04 pm

    Actually Harrabin did a on line piece for this series which actually says the whole basis for the air pollution scare is based on a statistical construct that has a high degree of uncertainty. i.e. the range of prediction is almost no attributable deaths due to air pollution to loads of deaths attributable to air pollution is equally statistically likely.

    The bit I thought was amusing is when the Taxi Driver in his car was recorded getting loads of pollution, but the chap on his push bike doing the same route got almost none. The programme concluded it was all terrible!!! I concluded if you were walking along the street breathing the air you would be fine. Just maybe the ageing Diesel Taxi was leaking exhaust fumes into the car, just maybe.

    You couldn’t make it up!

  13. Svend Ferdinandsen permalink
    March 9, 2017 10:38 pm

    Apparantly peoble are not scared enough of CO2, even if the warnings have been told so often.
    They have to invent new scares all the times, and those PM2.5 is excellent. You can’t see them you can’t smell them, but believe me they are killing you. Not instantly, it would be too obvious, but slowly like age, just a little bit faster.
    How does a scientist get attention?
    Not by inventing/finding new knowledge. No, by looking for some substances in the air and the water that never before was seen because the equipment could not see it. Now he can, and the substances are very poisonous in levels much higher than found, but he is deeply worried.
    If you take a sample of seawater, you will find the whole periodic system in it including the combinations, and some of these are very toxic. Dont ever swim in the sea.

  14. March 9, 2017 10:47 pm

    Those ‘ values’ are typical of the tosh churned out by the progressive left. A blatantly political socialist agenda by a national broadcaster and we’re forced to pay for it!

  15. Gamecock permalink
    March 9, 2017 11:25 pm

    It’s as if all the work we did in the ’60s and ’70s never happened.

  16. John Smith permalink
    March 9, 2017 11:45 pm

    A few days ago, The Telegraph carried an article on air pollution. It included a facility to check air pollution in “your area” using a postcode search. It was interesting to use this because (in my area at least) it suggested how many or few monitoring points there are. I live in Dumfries and Galloway. This is not, I would think, the most polluted area of The UK. I would reasonably expect this county to have air quality monitoring in the county town of Dumfries, but what I found was that any postcode entered gave the same pollution figure. Although Dumfries is not polluted compared with many large cities, I would expect it to be the most polluted place in the county, but I was suspicious when I got the same pollution figures out in the far west where I live. We have nothing but The Irish Sea, hills and forests out here seventy odd miles west of Dumfries. Is this propaganda or just fake news?

  17. March 10, 2017 12:55 am

    Someone is doing an air analysis page for London
    #1 The 4 day forecast stays in the lowest 2 categories
    0 – 50 Good
    51 -100 Moderate

    The 30 day history never loads

  18. March 10, 2017 1:14 am

    I see my comment on her blog complaing about the unelected and undemocratic BBC campaigning got 6 upvotes and has now got 6 downvotes as well
    She didn’t answer my question. So I have now sent her a reminder tweet request
    “Hi @ekasriel you missed my Qn
    Which bodies attended #SoICanBreathe campaign planning?
    Pls post list So bbc #Transparency, not anon sources ..”

  19. March 10, 2017 1:48 am

    What’s to stop the same claimed diesel mistake being made again ?
    Greenblob now claims Gordon Brown scheme replacing petrol cars with diesel was a mistake, but at that time as usual they used the bullsht of shouting “false balance” to exclude the Emperor’s small boy who tried to speak.

    It’ll be the same this time; BBC’ll have had a groupthink meeting with NGO’s …they won’t have taken any steps to seek out Emperor’s small boys to make sure arguments are robust.

  20. John F. Hultquist permalink
    March 10, 2017 4:46 am

    Jeffrey Skoll
    Once eBay’s second largest stockholder, Jeffrey Skoll was ranked by Forbes as the 7th wealthiest Canadian and 134th in the United States.
    His film production company, Participant Media, was behind An Inconvenient Truth.” (2006)

    Lots of money, good intentions, wrong friends.

  21. Peter MacFarlane permalink
    March 10, 2017 8:28 am

    As I’ve said before, if you put the word “social” in front of anything, it negates the meaning of whatever follows. Thus a social cost is not a cost, a social wage is something you get given for nothing, and a social entrepreneur is not an entrepreneur at all but just a parasite (none of this stuff would get off the ground without the backing of State violence).

  22. Coeur de Lion permalink
    March 10, 2017 8:56 am

    FrankSW has it right. The CO2 scam is dying on the vine, quick, shift the paradigm. But I wonder how many non-smokers were in the control group? Or perhaps there wasn’t a control group? Just forty thousand dead people littering the streets of London?

  23. Harry Passfield permalink
    March 10, 2017 9:19 am

    Don’t know about PM2.5 pollution, but I’m sitting inside watching large particulates of di-hydrogen monoxide spoiling the atmosphere. I heard that if you breathe in too much of that stuff it can kill you.

    • Oswald Thake permalink
      March 10, 2017 1:17 pm

      Dammit, Harry! That’s a keyboard you owe me.

      • Glyn Palmer permalink
        March 10, 2017 1:24 pm

        I sympathise, Oswald. My monitor’s covered in tea thanks to Harry!

  24. March 10, 2017 11:11 pm


    More BS from the BBC – it’s something of a mystery to me as to why the organisation can’t power their operations with the vast quantity of bovine waste they produce.

    In this case – “African Quality” – Europe’s Dirty Secret” – I ask …. WTF does fuel quality in Nigeria have to do with Europe?

    A country where there’s plenty of gas (clean, cheap) runs quite a large part of its transport fleet (let’s not talk about the railways eh?) on unrefined crude that burns OK in most older diesels. The provenance of much of the fuel commonly involves <a href="”bunkering”or a bit of night-time battery drill+bucketry

    The Nigerian establishment have managed to arrange it so that the country has no actual oil refinery and now apparently it’s “Europe’s Dirty Secret” ?

    Wet streets cause rain – or worse if the BBC has anything to do with it. This campaign has all the hallmarks of being long in the planning and given where the air pollution rhetoric is emerging one has to assume that some supra national coordination has been going on in the lead up… to the present carnival of kerrapp.

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