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Dale Vince Increases His Prices

June 25, 2017

By Paul Homewood


h/t Bloke down the Pub

Not content with receiving huge subsidies from the taxpayer, electric car drivers are now moaning about paying a proper cost for their electricity:



Reckoned to be Britain’s wealthiest hippy, Dale Vince can be pretty pleased with his £100m fortune.

Some of his customers appear less happy. For Mr Vince’s company is accused of hiking up prices at electric car charging points while at the same time ploughing millions of pounds into his football club.

On Monday, Ecotricity, which has the monopoly on motorway service station electric charging points, will introduce a new pricing scheme for electric vehicles.

Critics claim the new charges will make it as expensive to charge up an electric car as put petrol in a conventional, fuel-efficient vehicle.

They even complain that Mr Vince would be better advised diverting the money spent by Ecotricity on his football club to reduce the cost of his rapid charging points.

The company, which sells green electricity to tens of thousands of households, has the near monopoly on rapid car-charging points at motorway service stations through another subsidiary company Electric Highway, which also made a near £1m loss, according to its 2016 accounts.

Ecotricity’s pricing change also exposes the bewildering array of different costs for charging up an electric car.

While petrol or diesel is charged by the litre, a variety of companies running electric charging points deploy myriad pricing structures. Dozens of different tariffs exist, prompting the Department for Transport to launch a review in an attempt to simplify the system for consumers.

Ecotricity, which used to offer free charging to encourage the take up of electric cars, will change to its new tariff from tomorrow. Motorists will have to pay £3 connection fee and then a further 17 pence for every unit of electricity used (kWh). Previously the company charged a flat fee of £6 for 30 minutes of charge.

Ecotricity insists the price change will benefit customers but Zap-Map, a website which offers a consumer guide to charging points, has estimated that for a Nissan Leaf, the cost of charging it for 30 minutes will rise from £6 to £7.08.

Motorists have complained at the pricing change. One posted on the Zap-Map website: “He [Dale Vince] has now kicked his loyal customers in the teeth with a ridiculous price rise to £7.25 for the same amount of energy.

“He obviously wants to put all his limited resources into Green Gas and his football team.”

The RAC Foundation, the motoring think tank, estimates it will cost about 9p a mile to run a Nissan Leaf, about the same as the cost of an efficient petrol driven car. Zap-Map’s own analysis suggests it will still be cheaper to run an electric vehicle than an equivalent petrol or diesel driven car.

According to the report:

FairFuelUK, a group that rails against the “fleecing of drivers at the pumps and sockets”, said: “The already murky world of pump pricing is not helped by opportunistic and confusing charging prices for electric cars.

The new, humble, consensus-driven Government needs to recognise that cleaner emissions should be linked with lower vehicle running costs, and definitely not Ecotricity’s aspirations to reach the Premier League.”


  1. A C Osborn permalink
    June 25, 2017 10:16 am

    A Spiv of the first order.

  2. June 25, 2017 10:23 am

    Still free for Ecotricity customers…

    ‘For customers who have both electricity and gas with Ecotricity (or just electricity if you don’t have a gas supply), you also get free use of the Electric Highway subject to our fair usage policy – so we’ve got you covered at home and on the road.’

    So everyone else using their charging points is subsidising that.

    • June 25, 2017 7:55 pm

      No customers pay 17p/KWh only the connection fee is free
      Non-customers pay £3 for that
      says @SnellingDean

  3. June 25, 2017 10:39 am

    Even with his snout in a massive trough, kept filled by poor consumers, he can still make huge loses. It takes a rare form of stupidity to do that.

    • Gerry, England permalink
      June 25, 2017 11:24 am

      We can but hope for his eventual bankruptcy and enjoy it when it comes.

      • Jack Broughton permalink
        June 25, 2017 12:06 pm

        Wish that it were so simple, the only people who will suffer from his failure will be employees and suppliers. He will retain his part of the troughings, get a knighthood and repatriate his money to a tax haven a-la-Cur Philip Greedy.

  4. John F. Hultquist permalink
    June 25, 2017 12:24 pm

    It is somewhat comical to watch as this green energy thing plays out.
    A few days ago the issue was solid waste coupled with the short life span of the towers and blades.
    Road user fees for EVs are in the works.

    Got popcorn?

  5. June 25, 2017 12:56 pm

    He might put a few shillings into a bath and some better clothes. When my jeans get to that stage, they have done their duty as field clothes and are finishing their life as mowing togs. Ergo the rips as the north field has native blackberries along the edge–ouch!. At least I come by my disreputable clothes honestly.

    • HotScot permalink
      June 25, 2017 5:34 pm

      Sadly, he thinks it’s trendy to dress like that. Anyone with any sense knows he’s a scruffy, sponging B’stard.

      However, notably, there is change in the wind and these people are now being recognised, and criticised for what they are, bandwagon jumpers keen to make a fortune from gullible greens who worship at their alter.

      When the backlash comes, it will be massive, and there is always a backlash to knee jerk policies.

  6. markl permalink
    June 25, 2017 2:34 pm

    Wait until the politicians discover just how much tax revenue is derived from fossil fuels from the time it is removed from the earth until used. Road taxes are only a piece of the revenue stream. It’s one of the most taxed commodities.

    • John Palmer permalink
      June 26, 2017 7:58 pm

      Quite so. This really could be the real, final, nail-in-the-coffin.

  7. June 25, 2017 7:56 pm

    • June 25, 2017 8:03 pm

      Spending £100m on stuff, has an environmental impact no matter how green you claim it is.
      Somewhere along the line trees are cut, stuff is mined etc.
      Bit dumb for something just used a couple of times/week

      • Bloke down the pub permalink
        June 26, 2017 10:10 am

        The site will also be a business park and, I think, housing. Part of it’s ‘eco’ credentials come from the plan to build a biomass gasifier which would use ‘locally grown’ crops brought in by tractor. How many extra journeys that will take , I have no idea.
        Declaration of interest. As I sit here in my living room, I can look out of the window to the top of the hill where Vince’s gaff dominates the landscape. While I’m not a fan of his eco-development, I’m involved with an organisation that stands to gain from it going ahead, so a bit of a cleft stick.

  8. June 26, 2017 6:54 am

    I reckon that electric car owners get what they deserve.

  9. 2hmp permalink
    June 26, 2017 11:15 am

    You only have to work out how many charging points there have to be for the UK to have an electric car system to see that it would be quite impossible without a twenty fold increase in the number of filling stations assuming 9 car spaces per filling station.

    • John Palmer permalink
      June 26, 2017 8:05 pm

      You’d need a large computer programme for that…. how many 1000’s of FF forecourt pumps are there dotted around UK? They take – let’s say, 3-4 minutes to ‘charge’ an FF-powered vehicle, on average once every – what – 400 miles? And whilst they’re at it, they ‘pump’ billions of £££’s into HMRC’s coffers too.
      You certainly don’t need a computer programme to work out where that’s going to end if EV’s ever achieve a significant market share!!
      Just sayin’

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