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Telegraph’s “Sponsored” Articles For Renewables and Electric Cars

October 17, 2017

By Paul Homewood



I have increasingly been aware of sponsored articles in the Telegraph from various renewable interests.

The one above is from e.on, assuring us that there will be millions of charging points for EVs, from which e.on will no doubt benefit hugely.

Does the proliferation of these “sponsored” advertising puffs explain why the Telegraph’s coverage of energy and climate issues has been so dire lately?

  1. October 17, 2017 1:12 pm

    If you want the truth always follow the money…..

  2. HotScot permalink
    October 17, 2017 1:21 pm

    Besides which, how can anyone “profit” from efficiency?

    We might be able to save money or offset costs by, for example, selling self generated electricity back to the grid, but that’s not profit.

    Is this misleading advertising?

  3. October 17, 2017 1:39 pm

    I anticipate that Telegraph will shrug and say
    “This is how the internet works : You supply the content and then Google AdWords supplies the adverts around it”

    Wonder what the printworld rules are ?
    ASA have a say ?

  4. Tim Spence permalink
    October 17, 2017 2:29 pm


    I haven’t connected to the Telegraph for 5 years or more, I refuse to give them clicks. The last straw was reading a news article, the last paragraph said ‘according to the authors of a new book’. The story was just a book advert.

    Sky News, the same, I don’t even open it. There’s definitely room for a centre-right news website that is not crawling with adverts and sponsored links.

  5. October 17, 2017 2:31 pm

    In the print advertising world there is something called “managed partnerships”. It works thus: you advertise X amount and I agree to put Y articles (“editorials”) promoting you.

    The sales teams and advertisers like to say the articles are not “advertorials”. But they are.

    I call them stealth advertising. You can’t see them coming until their on you.

    More duplicitous behavior from so-called newspapers.

  6. Jackington permalink
    October 17, 2017 2:34 pm

    It used to be easier to spot these fake news articles when the newspaper printed the word “Advertisement” at the top of the piece.

    • John Palmer permalink
      October 17, 2017 4:15 pm

      They could start by putting that wording above anything penned by Ms Ambrose to start with!!
      Not that we don’t know already.

    • Joe Public permalink
      October 17, 2017 4:23 pm

      Or even ‘Advertorial’

      • Gerry, England permalink
        October 18, 2017 1:09 pm

        Provides cheap content by not needing any journalism.

  7. Derek Buxton permalink
    October 17, 2017 3:07 pm

    Well there is a nice earner for e-on…and straight from our pockets. But there is a flaw, we do not have enough electrical energy to even keep us warm if winter comes. Is there no one in our pitiful parliament who dare point out to her that there is a problem…..all yes men as usual, thick and cowardly the whole lot.

    • October 17, 2017 6:37 pm

      When the power cuts start it’ll be e-off.

  8. October 17, 2017 3:36 pm

    Oh the DT’s limate coverage – bar the sainted Brooker (whom God preserve) has been beyond dire for years. That Godfrew Wotisisname who retired a couple of years back is a dyed-in-the-wool Climate Jihadi, and his sidekick, Loopy Lou, who went on to pastures new was equally deranged.

    A long and proud heritage of belief as science.

  9. Vernon E permalink
    October 17, 2017 5:30 pm

    The Telegraph is no longer to be taken seriously – since quite a long time ago. But I can’t do the Times Crossword so where do I go?

  10. October 17, 2017 6:34 pm

    They think there is no limit to what people will pay. Eon and the rest are in for a surprise.

  11. Ian permalink
    October 18, 2017 9:31 am

    Check out this link to see the impact of “electrifying” just 250 miles of the A9. The number are just mind-blowing when extended:

    • Gerry, England permalink
      October 18, 2017 1:18 pm

      I like some of comments about the virtue-signaling plans that create more pollution than they save. If you add up the costs of all the loony schemes you have to wonder where the money is coming from. The cold hard Brexit we are drifting towards will put an end to a lot of this.

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