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Green Activists Withdraw Adverts Which Falsely Claim Price Of Wind Energy Has Fallen By 50 Per Cent

December 27, 2017

By Paul Homewood

 

The Advertising Standards Agency has upheld GWPF’s complaint against fake claims made for offshore wind:

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Environmental activists have withdrawn an advertising campaign after being accused of making false claims about the price of wind energy.

 

The poster, launched in September by Doctor Who star Peter Capaldi and plastered around Westminster Tube station and across London’s transport network, claimed the price had fallen by 50 per cent over the past two years.

But, following a complaint to the Advertising Standards Authority, Greenpeace and a coalition of other environmental groups and green energy suppliers agreed not to use them again.

 

The poster, launched in September by Doctor Who star Peter Capaldi and plastered around Westminster Tube station and across London¿s transport network, claimed the price had fallen by 50 per cent over the past two years

The poster, launched in September by Doctor Who star Peter Capaldi and plastered around Westminster Tube station and across London’s transport network, claimed the price had fallen by 50 per cent over the past two years

 

The complaint was made by the Global Warming Policy Forum, which said the ‘50 per cent off’ claim was ‘false and misleading’ because the price paid for electricity from offshore wind farms has not halved at all in recent years.

It said the campaign relied on prices quoted for the cost of wind energy in 2022 – £57.50 per megawatt hour, down from £117.14 in 2015.

Many of the wind farms supposed to produce this energy have not even been built yet and there is no guarantee they will go ahead.

 

The complaint was made by the Global Warming Policy Foundation, which said the ¿50 per cent off¿ claim was ¿false and misleading¿ because the price paid for electricity from offshore wind farms has not halved at all in recent years

The complaint was made by the Global Warming Policy Forum, which said the ‘50 per cent off’ claim was ‘false and misleading’ because the price paid for electricity from offshore wind farms has not halved at all in recent years

 

 

It is understood that Greenpeace led the campaign, which was supported by other organisations including ScottishPower, SSE and World Wildlife Fund.

GWFP director Dr Benny Peiser said: ‘The claims in the Westminster offshore wind campaign are some of the most blatant distortions of the truth that I have seen in pro-wind advertising.’

He said the groups had targeted Westminster station in a bid to influence ‘MPs, peers and other decision makers’.

The ASA said it considered the case closed after Greenpeace gave an assurance that it would not use the disputed claims in any future campaign.

https://www.thegwpf.com/green-activists-withdraw-adverts-which-falsely-claim-price-of-wind-energy-has-fallen-by-50-per-cent/

 

Unfortunately, as is often the case in these sort of complaints. Greenpeace and co have got effectively scot free, by promising not to do it again.

This really is not good enough, and the ASA is making an ass of itself by allowing it.

Fortunately on this occasion the Mail has made the whole thing public. This, ironically, has probably made more people aware of the truth than saw the original fake advert.

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29 Comments
  1. December 27, 2017 2:40 pm

    Does anybody know all the other organisations involved as well as Greenpeace, ScottishPower, SSE and World Wildlife Fund?

    • December 27, 2017 2:51 pm

      I believe its: Dong Energy, General Electric, Scottish Power Renewables, SSE, Vattenfall, Greenpeace, Marine Conservation Society and WWF. All organisations with their snouts in the trough, which consumers are forced by the Government to fill. These troughers do not care about closing down industry, putting people out of work and causing massive fuel poverty.

      • John F. Hultquist permalink
        December 27, 2017 8:09 pm

        I’m old enough to remember when GE was considered a respectable firm.

  2. December 27, 2017 2:54 pm

    See https://www.greenpeace.org.uk/press-releases/peter-capaldi-launches-new-campaign-supporting-offshore-wind-future-uk-energy/ Emma Thompson (of fracking fame) has thrown her huge intellect behind the advert.

    It’s well worth reading the complete pack of lies.

    • Graeme No.3 permalink
      December 27, 2017 10:02 pm

      Phillip:
      She must be upset at missing out on the Prat of the Year Award at Pointman’s. Fancy coming fifth out of five runners, even if 2 were heads of government and another a would be.

      • Gerry, England permalink
        December 28, 2017 5:02 pm

        With ‘acting’ only being a part time job they have plenty of spare time to be tossers.

  3. NeilC permalink
    December 27, 2017 3:04 pm

    I hope you had a Merry Christmas Paul et al, and a huge thank you for all the hard work you put into your blog.

    GWFP director Dr Benny Peiser said: ‘The claims in the Westminster offshore wind campaign are some of the most blatant distortions of the truth that I have seen in pro-wind advertising.’

    No, no no, using “capacity” is the most blatant distortion of the truth in all things “renewable”. It is downright fraudulent.

    • December 27, 2017 4:24 pm

      NeilC:

      I think you have forgotten Capacity defined as “number of homes supplied”.
      A good way to keep the mushrooms in the dark. The media should be called to task over this blatant example of disinformation. Correspondents using this phrase should be sacked.

  4. December 27, 2017 3:24 pm

    GE are also moaning about the likelihood that they won’t be able to cash in on the subsidies for the Swansea Bay Tidal Lagoon. https://www.thetimes.co.uk/edition/business/1-000-jobs-at-risk-as-swansea-bay-tidal-power-project-is-stranded-plhcwmsbp

  5. Stonyground permalink
    December 27, 2017 3:31 pm

    The ruling really should have stipulated that posters containing a correction should be put up in the same places for the same amount of time

    • Joe Public permalink
      December 27, 2017 4:09 pm

      +1

  6. Athelstan permalink
    December 27, 2017 3:32 pm

    As many sage commenters on this blog have pointed out, until the renewables scam industry is made responsible to pick up the slack when is as usual what is promised ‘capacity’ is not delivered, until they are forced to pick up the slack, this pathetic political song&dance merrily lying through their teeth by championing the ‘benefits of ruinables;’ goes on and on and where ultimately: the UK taxpayers are lumbered.

    Meanwhile, our ‘allies, friends and partners’ dictate to Britain to stay ‘green’ – ordered in the Reichstag under the noses of the green w-ankerati (no swampy protest marches in the Fatherland ala the UK fracking demos – where are soros’s little helpers?)……………. sneakily build coal plant and laugh, laugh loud and long at Britain.

    We are the dupes, the patsy’s of the EU, laughing stocks and I do not ignore the major part played by the UK political claque and their facilitators, overseen by the NGOs, the green blob, administration and government departments/local councils.

    It seems like the whole world hates UK consumers and taxpayers, the feeling is mutual, the big question it though – what are ‘we the people’ going to do about it, the answer so far is we are ‘sucking it up’.

  7. December 27, 2017 3:32 pm

    They should be forced to put up posters in the same places stating that the advert was false – damage has been done in the mind’s of the general public

  8. quaesoveritas permalink
    December 27, 2017 3:45 pm

    They may have withdrawn the adverts but will they issue an apology and a correction, giving them equal publicity as the original adverts?
    No, because as the Daily Mail says:
    “The ASA said it considered the case closed after Greenpeace gave an assurance that it would not use the disputed claims in any future campaign.”
    Otherwise they got away with it.
    I can’t believe that the GWPF considers this a victory.

    • December 27, 2017 4:22 pm

      “I can’t believe that the GWPF considers this a victory.”

      ‘cos that’s the nearest they’ll get to one; the system is stacked against the truth.

      The ASA is a joke to make the public THINK they are safe from charlatans.

      • December 27, 2017 4:36 pm

        I had similar problem with the ASA when I complained about Nissan advertising it’s EVs as being Zero Emission.
        OK EVs don’t have tailpipes; but this is a good example of lying by omission.

      • Harry Passfield permalink
        December 28, 2017 8:59 pm

        @Cognog2: Surely, it’s ‘lying by emission’.

    • Chilli permalink
      December 27, 2017 5:33 pm

      This is the same ASA that approved DECC’s ridiculous ‘Bedtime Story’ advert in 2010 – so a silent withdrawl of false cost claims marks an improvement.

  9. Adam Gallon permalink
    December 27, 2017 4:22 pm

    I have stuck it on Greenpi$$’s FB page. Should get their Fanboi’s screaming.

  10. Simon permalink
    December 27, 2017 7:53 pm

    Maybe Greenpeace should be made to put up posters comparing the costs of new offshore wind to new nuclear

  11. December 27, 2017 11:30 pm

    Wind is a total loser on most of this good earth. Without big daddy pumping billions/year to keep it afloat wind sinks to the bottom. But as we should know by now Government with their billions of tax cows can keep any Loser around for lifetimes.

    Just look at Global Warming.

  12. December 28, 2017 7:18 am

    The BBC, in the form of Cardinal Haddabin) is still putting out the fake news (propaganda) that offshore wind is cheaper than nuclear: “This changing landscape saw the cost of offshore wind power fall below the price of nuclear for the first time”.

    How do they get away with such blatant lies?

    See:
    http://www.bbc.co.uk/news/uk-42495883 which is headlined “UK enjoyed ‘greenest year for electricity ever’ in 2017” and which links back to the previous lies:
    http://www.bbc.co.uk/news/business-41220948 which is headlined “Offshore wind power cheaper than new nuclear”.

    • Athelstan permalink
      December 28, 2017 1:24 pm

      if you managed to catch and not vomit at the TV set, the BBC’s ‘weather show’ the final seconds the smiling wet office gimps all innocent airs but shamelessly; the rolling pictures, lumping together of storms, fires and disasters was a classic warmunist “we’re all doomed coz of you know what” crass association/propagandizing and just for that – the wet office and beeboid central – need shooting…………….. metaphorically speaking – natch.

  13. dave permalink
    December 28, 2017 9:11 am

    A La Nina effect may be starting to show in global measures:

  14. quaesoveritas permalink
    December 28, 2017 11:33 am

    The BBC News Channel ran an item this morning, saying 2017 was the “greenest” power year. and that wind farms made more power than coal plants on 75% of days.
    I wonder why they put quotes around “greenest”. On the web article they are around the whole sentence “greenest year for electricity ever”.
    http://www.bbc.co.uk/news/uk-42495883

    • quaesoveritas permalink
      December 28, 2017 11:40 am

      Incidentally the item included an interview with Gareth Redmond-King, “Head of Energy and Climate Change”, at the WWF, although why the WWF should be considered experts on or even concerned about “climate change” or energy generation is beyond me.

  15. ralfellis permalink
    December 28, 2017 4:27 pm

    Greenpeace should be forced to take out equivalent sized adverts, apoligising for their deliberate lies.

    R

  16. December 29, 2017 11:12 pm

    That is dumb by the ASA.

    In US court filings in March 2017 (Resolute v Greenpeace), Greenpeace admitted to making claims that were “non-verifiable statements of subjective opinion and at most non-actionable rhetorical hyperbole”. In other words, making stuff up.

    So when they launched their campaign in Sep everyone should be expecting them to lie. A slap on the wrist after millions have seen it is no deterrent. Also they only promised not to use “this” claim again – that allows them make up future claims!

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