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Sky Fall For WWF Propaganda

April 21, 2021

By Paul Homewood



If you thought the BBC was bad enough, just take a look at this garbage:



The UK’s overall carbon footprint has fallen by 17%, thanks in part to the coronavirus pandemic, a major study has found.

Lockdown restrictions have reduced the amount of travel people have been doing, which is the largest contributor to an average footprint.

But Britons were adopting more eco-friendly lifestyles before the COVID outbreak, research by environmental organisation WWF and the Stockholm Environment Institute at the University of York shows.

More than 300,000 responses to WWF’s carbon footprint calculator showed an average 17% reduction in overall carbon footprint, as well as a 25% rise in people moving to plant-based (vegetarian or vegan) diets between February 2019 and October 2020.

The number of people who changed to 100% renewable energy almost doubled from 12% to 21%.

That move alone could reduce each individual’s footprint by an average of 2.9 tonnes of greenhouse gases a year, a significant saving from an annual average of 13.9 tonnes.

Average footprints decreased across all areas of lifestyle, which indicates the UK has an appetite for more sustainable living.


Do Sky News really believe that being locked in your home, unable to go to work, a restaurant or on holiday is an eco-friendly lifestyle? Or even sustainable?

As for the rest, it is no more than typical WWF propaganda.

A 25% rise in people moving to plant-based diets? What on earth does “moving to” mean? The number of veggies is still tiny , and not increasing.

And people switching to 100% renewable energy makes not the slightest difference to the amount of renewable energy being produced. Instead it is mere virtue signalling. I suspect if they had to pay the true cost of renewables, they would quickly cancel their contracts.

In any event, the whole poll is crooked. It is not a scientifically conducted opinion poll, but based on the responses to the WWF’s Environmental Footprint Calculator:



Now, this may be a total guess on my part, but I suspect the number of non eco-loons (ie normal people) who have taken the questionnaire is vanishingly close to zero!

Shame on Sky News for falling for this load of manure from WWF

  1. Ian Magness permalink
    April 21, 2021 11:00 am

    Well, s*d that, I’m off to the pub this lunchtime for a good old British (grass-fed) steak and chips and some proper British real ale. Actually, I don’t care if the poor cow was grass-fed or not, I’m gong to enjoy it anyhow. Then I’ll return home to my hydrocarbon centrally heated home. Up yours Doris and Carrie, I’ll take my freedom over your bullying any day.

    • April 21, 2021 11:57 am


      If you can just leave your details so our educators can have a friendly word with you.

  2. Ian Wilson permalink
    April 21, 2021 11:01 am

    It is so sad that the WWF, founded on high principles and with the Duke of Edinburgh and Prince Bernard as patrons has degenerated into this disreputable propaganda outfit.

    Off topic, the 5.30 am BBC Radio 4 news on Sunday breathlessly announced that “the world’s largest glacier has been declared extinct”. Wow, I thought, the mighty Beardmore no more? It turned out it wasn’t a glacier at all but an iceberg. Don’t they know the difference? But why was it newsworthy anyway? That’s what icebergs do, drift into warmer waters, break up and melt.

    • Howard Pymble permalink
      April 21, 2021 11:36 am

      An example of Robert Conquest’s second immutable law “Any organization not explicitly right-wing sooner or later becomes left-wing.”

    • Cheshire Red permalink
      April 21, 2021 2:47 pm

      The early morning propaganda is an established BBC tactic. They pad out early news bulletins with eco-garbage until real news develops as the day unfolds.

      I first noticed this when I was working in a job that needed very early starts. They’ve been doing it for years.

      • StephenP permalink
        April 21, 2021 6:34 pm

        I have almost given up listening the BBC World Service when I can’t sleep as it seems to be one propagandising item after another on Climate Change.
        This morning’s dose was part of a series of 17 seventeen year olds who give their view on Climate Change where an Autralian girl ascribed everything, floods, droughts, wildfires etc to CC.
        Her remedy was to make a total break with fossil fuels and just use solar, wind and pumped storage, but had no idea how it was going to happen.
        Her every second word was ‘like’, and the whole programme was a rehash of her indoctrination.
        A worrying piece at the end was that she said that she was looking forward to ten years time as all us oldies would be gone and she and her kin would be in charge of making future policy.
        I can only hope that by then she and her like may have come to their senses, otherwise ……….

      • Immune to bull permalink
        April 21, 2021 7:36 pm

        It’s the Rothchilds and Prince Charles behind the climate guff.

    • cookers52 permalink
      April 22, 2021 7:17 am

      Listening to the BBC at 5.30am ! Almost as sad as me replying at 7.10am.

      • saighdear permalink
        April 22, 2021 12:52 pm

        some of us have to get up to milk the cows or pick the cress

  3. John Palmer permalink
    April 21, 2021 11:07 am

    There seems to be a sharp contrast in the attitudes of Sky UK and their Australian counterparts. The Aussies are generally well on ‘our’ side on these issues and regularly call-out Greenies. Not sure how that works – or just what it might say about the Organisation, but it’s quite interesting.
    We need a media outlet or three in this country who have a proper, ‘Show me’ attitude and don’t just cut and paste Green propaganda.
    GB News anyone? Let us at least hope!

  4. April 21, 2021 11:34 am

    My diet is 100% plant based, including a large amount of meat and fish from animals that eat plants.

    • April 21, 2021 11:57 am

      In response to, “a 25% rise in people moving to plant-based (vegetarian or vegan) diets between February 2019 and October 2020,” as a botanist I say,…”what did those plants ever do to you?”

      • Broadlands permalink
        April 21, 2021 12:44 pm

        What did they do? They sequestered carbon dioxide and water using renewable energy. And now they have been recycled back to CO2 and H2O.

      • Malcolm Skipper permalink
        April 21, 2021 12:47 pm

        When driving round North London on the M25 in the past, I loved the railway viaduct that bore the graffiti, “GIVE PEAS A CHANCE”

    • Curious George permalink
      April 21, 2021 3:32 pm

      An eco-balanced news diet:
      Cherries (cherry-picked facts)…………….75%
      Outright lies……………………………………..24%
      Truth……………………………………………….fill up to 100%

  5. April 21, 2021 11:56 am

    I am a life long vegetarian and try to eat local produce in season which of course is not always possible.

    Please don’t lump us in with vegans who are often fanatical about saving the planet, not seeming to know that much of their diet, from soya to avocados, quinoa to pulses, not forgetting smoothies, comes from overseas, or are grown in non sustainable ways or consider that it is normal to import stuff by air so they can eat out of season produce.

    • Lorde Late permalink
      April 21, 2021 12:12 pm

      good comment!

  6. April 21, 2021 11:59 am

    Is it possible these so-called journalists found their degree in a box of Cracker Jacks?

    • saighdear permalink
      April 22, 2021 9:38 am

      Now that’s a fire-cracker comment – no Jills?

  7. Mad Mike permalink
    April 21, 2021 12:01 pm

    Oh dear, Matt MacGrath has hit a problem with chip oil used as bio-fuel. It turns out much of it might be a fraud. Who’d have thought that would happen.

    • Nancy & John Hultquist permalink
      April 22, 2021 4:20 am

      Solution: Eat more chips.

  8. Broadlands permalink
    April 21, 2021 12:55 pm

    Well, it is stunning to learn that WWF considers that it is just fine to quickly lower those CO2 emissions to save the planet but incur the world-wide economic devastation that travel lockdowns created. Did they notice that atmospheric CO2 made a new record high?
    They must think that if more travel is halted economies will return to normal.

  9. Geo Stuart permalink
    April 21, 2021 1:01 pm

    Bravo Ian M , Philip B et al
    WWF clowns and their sad pals need to understand the virtuous cycle of herbivores, dung and grass .
    Almost certainly more effective than too many trees in the wrong places .
    Most grass in the world grows where crops do badly or not at all

    • April 21, 2021 8:22 pm

      The only crop that grows where I live is grass. If it wasn’t for sheep and cows, every field would quickly become scrub. I know because I fenced off part of a field and planted trees in it, except at one end where I left it alone. That part soon became a tangled mass of brambles and young trees such as blackthorn. Even the part planted with trees needs constant maintenance to keep down the undergrowth. Farmers in this part of the world do a brilliant job maintaining the landscape and biodiversity, whilst struggling to make a living rearing top quality beef and lamb and producing dairy products.

  10. Gerry, England permalink
    April 21, 2021 1:12 pm

    Is it actually possible to sign up for non-100% renewable energy anyway? At first the numpties were changed a premium for it – I recall a quote that was £400 more than I was paying. Now they all offer it but as we know it is just bits of paper.

    • Frank permalink
      April 21, 2021 4:11 pm

      Our Local Council, having declared a Climate Emergency, now pay £10,500 per annum MORE for the electricity they use, which we pay for from our Council Tax, as N Power are GUARANTEEING, it comes 100% from either Wind or Hydro, by supplying Certificates of Proof…….. A bit difficult to do this over the last week or so of slight wind with the high pressure we have been experiencing I would have thought.

      • TomO permalink
        April 21, 2021 7:55 pm

        Time for FoI there … of only to remind the municipal twerps that they are being watched – you might usefully ask them if council employees are going to have National Grid “Green Light Signals” installed at every work station?

  11. Pat Swords permalink
    April 21, 2021 1:59 pm

    Gript is the only media outlet in Ireland these days, which is written by people capable of using what is between their ears for the purpose the Good Lord (or nature) intended it to be used:

  12. Coeur de Lion permalink
    April 21, 2021 2:02 pm

    Greenpeace’s Uber-apostate Patrick Moore left when they started lying about climate change. The Duke of Edinburgh pulled out of the WWF for ditto. Funny in all the stuff about the Great Duke there was no mention of his WWF engagement.

  13. 2hmp permalink
    April 21, 2021 4:26 pm

    I fear the many at Sky realise they are riding a tiger but just cannot afford to get off while the eco loonies – starting with Boris – are ruling the airwaves.

  14. Ben Vorlich permalink
    April 21, 2021 4:51 pm

    I once read somewhere that Australia consumed more home produced Free Range eggs than the number of Free Range chickens could lay. Isn’t 100% renewable electricity the same? Those on 100% renewable tariffs using more electricity than can be produced by so called renewable sources can produce.

    • Graeme No.3 permalink
      April 21, 2021 10:44 pm

      Here in the Adelaide Hills (in Hahndorf) there is a leather goods shop with signs saying “all our leather comes only from vegetarian cows”.

  15. Immune to propaganda permalink
    April 21, 2021 5:29 pm

    The only reason people would eat less meat is because of skyrocketing costs and losing income due to the bogus lockdowns.

    • JBW permalink
      April 21, 2021 6:27 pm

      I recall that as a young person beef was relatively cheap and chicken was a luxury. Now its the other way round. Supply and demand and cost working together.

      • saighdear permalink
        April 22, 2021 1:22 pm

        Aye, but also: Cheese was the poor man’s meat, Fish was for Fridays because meat was … ( well what, now, – memory fades more readily available ? ). “Readily available on the Land” springs to mind. Now Fish on a Friday is a Luxury when it was supposed to bring us back to … ( Huh done a kwik gurgle . & non the wiser ) Anyhow, If Price comes into it, it is Processed fish processed meat and processed cheese. Take yer pick but notthe barrow – it won’t keep.

  16. Thomas Carr permalink
    April 21, 2021 6:41 pm

    It surprises me that the Charity Commission should be so indulgent towards the WWF that must be way off its charitable purpose in its political agenda.

    Not all is lost. The Times second leader today is starting to get the hang of things. If you cannot access it it gives Boris a bit of a bashing under the heading “Heating Up”. As I said recently it all seems like window dressing in anticipation of the forthcoming Glasgow bash.

  17. TomO permalink
    April 21, 2021 7:45 pm

    In answer to the post title

    I try not to….

    The dopes at Osterly have not got a clue between them but that doesn’t deter them from trying to find the bottom of the barrel

  18. Cheshire Red permalink
    April 21, 2021 8:56 pm

    O/T, Paul I’ve got a good one for you here.

    I follow a motor channel on You Tube called Shmee150. The guy has an entire garage full of supercars, one of which is a new Porsche Taycan EV.

    On the video linked below you can see him recharging his car, BUT the IONITY charging station has a sticker on the side, stating ‘due to limited power from the grid, these chargers are temporarily restricted to a maximum output of 150 kW’.

    Restricted grid capacity is already here!

    Skip to 13:56 for the relevant section.

    • Duker permalink
      April 22, 2021 3:51 am

      Doesnt ring true … a little sticker on the side ? Arent these all apps on phones
      Any way 150kW is an ultra high charger, multiple use of which would likely shorten your battery life long before the Grid even notices
      Someone was having the mickey…oh its Youtube .

  19. Robert Christopher permalink
    April 21, 2021 9:42 pm

    At least The Telegraph is waking up to the cost, (and linking it to Tory voters):
    Boris’s big green gamble risks fuelling a new Brexit-style revolt against the elite
    If new technologies fail to arrive, No10’s eco plan will devastate the living standards of the Tory base

    • Cheshire Red permalink
      April 22, 2021 10:20 am

      There’s been more than a few of those articles popping up on the Telegraph and elsewhere. They’re subtle hints, but probably too subtle.
      The ‘Conservatives’ have lost the plot and are going full tilt for this idiocy.

      I’ve come to despise them.

  20. It doesn't add up... permalink
    April 21, 2021 11:56 pm

    One encouraging thing about the very public revolt over the football super league was that it was ubiquitous and vociferous. I was beginning to think that the public had lost their voice. We are going to need a similar level of objection – or greater – to call a halt to this nonsense. The question is how to trigger it.

  21. April 22, 2021 8:14 am

    I am really enjoying the Sky daily climate show
    I have missed Sky climate scare stories that were so regular for the year before Covid
    While Covid scare stories are good they do not have the same endo of the world message.
    Fortunately the great reset Segway from Covid to Climate nicely.
    Classic one liner the other day “we only have a year to save the planet”
    Flash Gordon eat you heart out.
    Just remember be scared . I just love fear porn it satisfies my masochistic desires.

    • April 22, 2021 9:35 am

      Ex-PM Gordon Brown announced there were 50 days to save the planet…in 2009. But which 50 days? 😆

    • Yippiy permalink
      April 22, 2021 5:32 pm

      I’ve just enjoyed a couple of the Sky Daily Climate shows – I haven’t laughed so much since the days of Faulty Towers …. Surely the Comedy channel is the right place for this show. Global temperature anomaly to 8 decimal places changing by the second?????

  22. Pancho Plail permalink
    April 22, 2021 8:39 am

    I have a plant based diet, however I leave cows and chickens to do the pre-processing of most of the vegetable matter.

  23. saighdear permalink
    April 22, 2021 9:47 am

    North of Scotland today: still great cold sunshine wiith frost at sea-level along the coast. Fruit tree Blossom gone Awol Annual weeds still not growing: so too cold to sow outdoors large scale: Thik it’s going to be another Year in succession of eating off Grass -based food ( animals) Meat n milk, tatties n Neeps, bolted veg etc – how wonderful. (not) Looks like it’ll be regular trips to Supermarkets where I can use this:

  24. April 22, 2021 10:15 am

    Bit slow switching to Radio 3 this morning, which so far seems remarkably uncontaminated, so heard the beginning of Woman’s Hour. Devoted to Earth Day and asking what we’re all doing to save our beautiful planet. Tempted to tell them but don’t have the energy, too busy fighting windfarms and the totally corrupt Scottish planning system and equally corrupt developers supported of course by WWF.

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