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Increase Meat and Dairy Prices to Tackle Climate Change, Cambridge Report Demands

October 11, 2021

By Paul Homewood




A report produced by Cambridge University academics has called for foods with so-called high carbon footprints, such as dairy and meat, to be made more expensive in order to save the planet.

The Cambridge University-led study published by the British Medical Journal (BMJ) says that “education” alone on changing diets towards more plant-based habits and abandoning car ownership is not enough.

The report, “Changing Behaviour for Net Zero 2050” instead suggests there be “rapid, radical changes” to pricing in order to make normal food consumption and travel prohibitively expensive.

“Interventions that decrease the affordability of unhealthy unsustainable options and increase the affordability of healthier sustainable options would also help change public behaviour,” the report said, including “using taxes and other price based mechanisms to reflect the emissions associated with different products and activities”.

“Increase prices of carbon-intense foods, including processed and red meat, dairy products and ultra-processed foods” and “reduce prices of low-processed and plant-based foods”, the report advised, while saying that package sizes and portions for meat, dairy, and other “energy-dense foods” should also be reduced.

Subsidies for livestock farming should also be cut, they said.

The report also claimed that even if public support for taxing meat off their plates was low now, they would accept it once the interventions are implemented, comparing it to the acceptance in large cities of the introduction of congestion charges, “reflecting both changes in attitudes and acceptance of the status quo”.

In forcing people to abandon their cars, the scientists suggest increasing prices of fossil fuels and charging private car owners for road use, including “congestion zone charging and increased parking costs”.

“Restricting availability and attractiveness of car use — eg, car-free zones, limited parking, traffic calming measures, and low speed limits” was also recommended.

  1. October 11, 2021 12:48 pm

    These so called ‘academics’ should apply for a top-spot comics’ booking at the Apollo. Few people with ANY common sense accept there is ANY appreciable climate change/global warming! As for day to day foods to cost more to ‘save the planet’ – the suggestion takes nonsense to new levels of raw insanity.

    • Jordan permalink
      October 11, 2021 4:12 pm

      I’d like my insanity medium-rare please Edward.

  2. Harry Davidson permalink
    October 11, 2021 1:22 pm

    Have they taken account of the dramatically increased flatulence associated with a Vegan diet. If the animals don’t do it for you, you do it yourself.
    Oh, and toilet paper usage, if you’ve ever shared an office with a Vegan.

    • October 12, 2021 8:50 am

      Aside from the fact that it is completely unnatural for a human. We are not vegetarians we are omnivores. I remember my father, a doctor tearing a mother off a strip for inflicting rickets on her child when the “fad” first came out creating the first new case of rickets seen in the area since before WWII.

    • Gerry, England permalink
      October 12, 2021 12:43 pm

      Cutting out dairy will help your bones crumble in later life.

      • Russ Wood permalink
        October 16, 2021 2:48 pm

        Agreed, Gerry. I was an undiagnosed “lactose intolerant” as a kid, and during wartime and post-war the school milk (that I threw up) was the main source of calcium for children. The end result is that I’ve had far too many encounters with dentists and orthopaedic surgeons over my lifetime, and carry numerous bits of metal in various parts!

  3. Jack Broughton permalink
    October 11, 2021 1:27 pm

    It would possibly work for Cambridge. Back to the caves for the rest of us tho’.

  4. October 11, 2021 1:33 pm

    Stay at home and live on berries, peasants.

  5. bobn permalink
    October 11, 2021 2:06 pm

    Cambridge Polytech should sack these anti-science idiots for bringing their once good university into disrepute.

  6. 2hmp permalink
    October 11, 2021 2:15 pm

    There will be no end to wild ill considered ideas whilst the ideology of the foolish and unthinking Chris Packham and Lord Deben is promulgated. They do not care one iota about how the poorer in our society are going to handle the issue.

  7. Lloyd Price permalink
    October 11, 2021 2:16 pm

    I recall a mid twentieth century published study of an African nomadic tribal population
    whose staple diet was the meat and dairy products of their herds. The two most memorable
    observations were that cancer and heart attacks/strokes were largely unknown. My late father made it, fit and campus mentis, to 96 – hale and hearty until he had a fall. Meat and dairy were the majority of his diet. There are many vegetarians involved in research, which may explain some of this nonsense being foisted in us.

    • dennisambler permalink
      October 11, 2021 4:34 pm

      “campus mentis” Cambridge obviously isn’t!

      • chriskshaw permalink
        October 11, 2021 5:18 pm

        Nearer compost mentis , I’d say!
        The incredible lack of awareness of our upper middle class elites is astounding. They are either vegan already or do not ask the price per pound when shopping. The poor are going suffer as these swingeing market distortions effect the price of other stuff. E10 fuel drives up the price of animal fodder due supply and demand (guaranteeing a price floor via insurance would be a much better solution for farmers). The unintended consequences are never ending.

  8. George Lawson permalink
    October 11, 2021 2:21 pm

    “education” alone on changing diets towards more plant-based habits and abandoning car ownership is not enough.”

    I’ve always believed that so called academics who have never lived in the real world are ignorant of much of the reality of life. They reside in their well paid protected educational environments, and few of them would be able to hold down a real job in the real world, They don.t have the worry of dealing with the chaos brought about by their utterly stupid ideas.. They don’t say in their report how people are going to move around the local and wider country without cars. Perhaps we should all resort to buying a horse and trap and return to life of 100 years ago.

    • mjr permalink
      October 11, 2021 4:35 pm

      they will link meat rationing to your electronic covid vax passport

    • Phoenix44 permalink
      October 12, 2021 9:22 am

      As ever, we progress from “education” to coercion because we just won’t behave as we should.

      What right do these parasites think they have to judge that what they value is more important than what we value? And to urge the state to force us to confirm to their values?

      It really is fascism.

  9. ThinkingScientist permalink
    October 11, 2021 2:48 pm

    They will have to prise the steak from my cold, dead hands.

    • Mack permalink
      October 11, 2021 6:50 pm

      That’s the spirit!

    • Chaswarnertoo permalink
      October 12, 2021 9:14 am

      Long pig? Only reasonable use for these morons.

  10. Robert Christopher permalink
    October 11, 2021 2:53 pm

    Do these ‘Cambridge University academics’ have any knowledge or understanding of the different ‘views’ of human nutrition? Or that not EVERYONE can consume the ‘standard diet’? Though it would be the perfect opportunity to set up a bureaucracy to administer the different ‘approved’ diets! 🙂

    I have seen plenty of articles on reducing sugar consumption (to nearly zero) and ensuring other Carbohydrates are kept to a minimum, especially grains which can cause inflammation, while meat and dairy are OK, in acceptable proportions: that’s not medical advice, it’s an observation that ‘plant based diets’ aren’t the only, perfect, honest, safe, diets on offer.

    It’s a complicated subject that, just like the Climate Emergency Industry, has many pressure groups that have become accepted as ‘Truthful’ and should not, under any circumstances, be questioned. Here is an example, just for fun 🙂 (from the beginning to 27:50):

    And before a government increases the cost on foods that are considered good, maybe they should REMOVE the subsidies that are considered by most, if not all, to be bad for your health. And that would reduce bureaucracy!

    • Robert Christopher permalink
      October 11, 2021 3:35 pm

      For me, the video above in my last post has very poor resolution, so try this, with dots on the gaps, if you need to:
      https://m youtube com/watch?v=uc1XsO3mxX8

    • Robert Christopher permalink
      October 11, 2021 4:00 pm

      Digging a little deeper, I have found the murky source of the ‘meat is bad for you’ agenda:
      How Ancel Keys Brainwashed the Masses Into Fearing Meat (He’s Wrong)

      These ‘Cambridge University academics’ do need to read more widely. It’s yet another discipline that needs a spring clean.

      • chriskshaw permalink
        October 11, 2021 5:22 pm

        The fear is the burp rather than the product itself. But point well taken

    • dennisambler permalink
      October 11, 2021 5:16 pm

      John Brignell spent a lot of time on the zealots:

      Dr Malcolm Kendrick has commented on governmental covid hysteria. He has for years written some excellent factual scientific material on cholesterol and statins’

      Commenting on a paper he says, “Tucked away in the paper was this significant finding:

      Moreover, consider that the Minnesota Coronary Experiment, a 4-year long RCT [randomised controlled trial] of a low-fat diet involving 9423 subjects, actually reported an increase in mortality and cardiovascular events despite a 13% reduction in total cholesterol.”

      Cholesterol (LDL) went down, CVD went up. We really are wasting a colossal amount of money. And causing avoidable death?”

      Just like CO2, lowering cholesterol has no impact on its purported causation of catastrophe..

      • Phoenix44 permalink
        October 12, 2021 9:28 am

        It has long been known that diet has almost no effect on plasma cholesterol. The liver sets the level of cholesterol based on a wide range of factors. It’s also well known that low levels of children associated with all sorts of other problems, including depression and suicide.

        What appears to matter is actually cholesterol in cells, which correlates with inflammation, not diet. It may be a significant factor in Covid susceptibility.

  11. Harry Davidson permalink
    October 11, 2021 2:59 pm

    I wholeheartedly support this initiative. It is vital to preserve the planet. We must all stop flying because of the CO2 that generates, and driving must discouraged by every means at the govts. disposal. Anything less would be be simply reckless.
    I will of course have to continue eating meat because I have to host foreign visitors and it’s expected. I will also regrettably have to drive and fly for the same reason, and because the work I do is so important that every possible effort is needed; important contributor’s time must be optimized.
    There is an upside to that. Because of the lack of other vehicles on the road, as you plebs won’t be driving, I will arrive quicker and emit less CO2. Similarly flying, no risk of being stacked over Heathrow, so less CO2. It all works out for the best, as you can see.

    Signed Lord Debden, Boris, Carrie, Harry, Meeeeeagain, and the entire Green Party.

  12. Harry Passfield permalink
    October 11, 2021 3:05 pm

    If you’re an academic and want to get noticed while getting some funds you’d settle for getting any old paper published as long as it contained the magic ingredient: Climate Change. You don’t get to eat with a paper that doesn’t comply these days.

  13. October 11, 2021 3:11 pm

    Just shows how ignorant you have to be an academic these days.

    • Robert Christopher permalink
      October 11, 2021 3:24 pm

      Or unprincipled, or both!

  14. Broadlands permalink
    October 11, 2021 3:26 pm

    Have they forgotten that bovines eat vegetation that has sequestered CO2 so that if we don’t eat meat we have to eat vegetation? Human biofuel scam to save the planet?

  15. Tones permalink
    October 11, 2021 3:36 pm

    These people are an abomination, when will the sheeple wake up?

  16. Penda100 permalink
    October 11, 2021 3:54 pm

    I am sure these academics would have been very happy living in the Soviet Union or Nazi Germany where they didn’t bother with all this taxing nonsense. Just ban things and any who don’t comply can go to the Gulag or the camps. The trouble is the sheeple just don’t know what’s good for them.

  17. Harry Passfield permalink
    October 11, 2021 4:01 pm

    Imagine a new woke generation 30 years hence. They have worked out they were conned by the Debens and authors of such papers s this. Now imagine the come-back. Workery works both ways.

  18. Mad Mike permalink
    October 11, 2021 5:13 pm

    I hope some party will take up these ideas and run for election. At least that way we will get a vote on the matter which we haven’t had to date. The flaw in that of course is that the other parties would just double up and might make farting a criminal offence.

  19. Iggie permalink
    October 11, 2021 8:33 pm

    ‘…that “education” alone on changing diets towards more plant-based habits and abandoning car ownership is not enough.’

    Does that imply that the ‘education’ these professors dish out to their own students is also not enough and other measures must be taken to ensure their students fully understand the mantra?

  20. Lorde Late permalink
    October 11, 2021 10:49 pm

    Cake anyone?

  21. Mike gilding permalink
    October 12, 2021 12:16 am

    Just one correction for your otherwise excellent piece. The report was created by the Cambridge Primary School, not the Universty.

  22. Peter W permalink
    October 12, 2021 3:54 am

    If this net-zero is that important, are they also suggesting the UK to stop eating bananas and kiwis? They are flown in from far away, and are thus contributing to a non-net-zero.

  23. October 12, 2021 7:50 am

    Agriculture affects the atmosphere so we need to revert to gathering wild plants and roots,with a few creatures from streams and foreshores.
    No potatoes and other field crops..
    Seaweed looks to be a good prospect,though.
    Eels in Britain.too.
    As for clothing. Linen and hemp need to be cultivated. so they won,t do…No imports of cotton of course … there is the main problem.
    No it won,t work now as it didn,t in the Early Stone Ages.

  24. Gamecock permalink
    October 12, 2021 11:00 am

    Starving the people is the moral thing to do.

  25. Luc Ozade permalink
    October 12, 2021 11:39 am

    When the Revolution comes, people like the so-called authors of this inane report will find themselves near the top of the list for banishment to Hell.

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